HESKETH HEALTHCARE CASE STUDY

SilverOak Dentistry

Kings Lynn, Norfolk

Ajeesh Ahamed & Ishara Hameed

Client Testimonial

“Working with Mike has been life changing for us. We’ve transformed our traditional practice into something we feel is special and has set up the future of our family business long into the future. With Mike’s leadership experience in the military, the fact he owns practices himself and has exited successfully in past, we can’t be happier with the service.”

- Ajeesh Ahamed & Ishara Hameed.

★★★★★

Client Challenge

AJ and Riz were keen to work cohesively with their experienced support team during the renovation of their existing three chair practice in Kings Lynn. Expanding it to four chairs and purchasing a sister site on the other side of the town.

Practice Potential

The practice had always been a traditional general dental practice. With Riz a qualified specialist and AJ’s business acumen the plan was to turn it into a centre of specialist excellence. Good parking on site and easy access roads, in an area short of dentists with lots of patients.

The Journey

Decreasing AJ’s clinical time so he could focus on the business was the first step. The business needed a rebrand and rename which was carried out using Hesketh Healthcare contacts. Understanding the business numbers was the next step, so we installed a system of measuring numbers we use in our own practices. Renovating the practice quarter by quarter was a challenge but organised well by the practice manager. Hesketh Healthcare advised on the negotiation process for the second site.

The Outcome

200%

Doubled profit

Doubling turnover, and more importantly doubling profit whilst decreasing clinical time.

72%

Increased staff

Team has grown with more specialists, hygienists/therapist, nurses.

3 Days

AJ Reduced days

AJ has reduced working from 5 days a week to 3 days. Plans to expand present premises with more surgeries, dental lab, training centre.

new approach

Implemented new fresh brand with a story, refurbishment, Organisation structure, identified leads, huddles, management meetings etc.

Support

Lots of useful recommendations - accountancy, finance, branding, refurbishment etc

What The Future Looks Like For SilverOak

With a second site launching in early 2024 and a continued expansion of the first site, supported by the study clubs recently introduced, SilverOak have no trouble recruiting high calibre clinicians in an area of the UK where clinicians are rare. The team approach to dentistry is the current project with a digital led journey.