HESKETH HEALTHCARE CASE STUDY

Widcombe Dental Practice

Bath, Somerset

Sally & Paul Vivian

Client Testimonial

“Working with Mike has been an exciting journey of discovery. We wanted to expand our family business and position it so it better supported our family for the long term and Mike has helped us do that”

- Sally & Paul Vivian

★★★★★

Client Challenge

Under the leadership of Paul and Sally Vivian, Widcombe is a long-established family two chair dental practice in Bath, Somerset. Engaging Hesketh Healthcare to help plan the purchase of a competitor practice across the street. The need for financial stability and establishing a strategy for growth around high quality, digital dentistry.

Practice Potential

The practice principal, Paul Vivian, is known for his exceptional clinical skills. Moreover, the practice was strategically situated in a wealthy area of the country with discerning customers. This presented a significant opportunity to grow the practice and increase its profitability. With the management of the practice under Sally Vivian, we worked on team building, infrastructure improvement, rebranding and overseeing financial command and control.

The Journey

One of the key actions involved building a strong clinical team, which not only improved the quality of patient care but also allowed Paul to ease the fee earning burden as principal. In addition to the clinical team, support services, including the reception team, were developed to create a seamless patient experience. An integral part of the journey was assisting in the negotiation process for acquiring the neighbouring site. This involved financial planning, legal considerations, and other logistical aspects to ensure a successful expansion. Furthermore, optimizing the surgery planning and patient flow was crucial in making the most of the extra chair space available in the new location. This helped in accommodating more patients and increasing revenue.

The Outcome

20%

TURNOVER GROTH

A increase turnover.

+10

Increased staff

Team has grown.

1 Day

Reduced clinical days

Paul has reduced working by one day per week.

PRACTICE TRANSFORMATION

The culmination of these efforts resulted in a significantly improved practice. The EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) of Widcombe Dental Bath increased. With a more robust team of earning clinicians, the practice reduced the need to refer work to external providers, leading to increased revenue retention. Collaboration with dental therapists, hygienists, and treatment coordinators allowed for a more comprehensive and patient-centric approach to dental care. This shift not only reduced Paul's workload but also improved the overall patient experience.

In conclusion, the journey of Widcombe Dental Bath, led by Paul and Sally Vivian, is a testament to the potential for growth and success in the dental industry when clinical expertise is coupled with sound business management and strategic planning.

What The Future Looks Like For Surbiton Dental

Paul and Sally can rely on an improved revenue to make decisions on expanding their practice group or enjoying a more relaxed pace of business growth in the future whilst enjoying other pursuits.